An investigation into strategic marketing models and processes using British Airways' Concorde.

An investigation into strategic merchandise models and processes using British Airways Concorde. former: Neil Cogdell Report: marketing assignment Module: marketing prudence Module Tutor: Reshad Ghoorun Course: Diploma in steering Studies Awarding Bodies: Thurrock and Basildon College Anglia polytechnic University Date 13th January 2004 Contents varlet 1.0         Introduction         2 1.1         Information used for Concorde marketing abstract         2 2.0         BA and Concorde business objectives         3 3.0         Where is Concorde - carrefour Lifecycle         4 4.0         Market Environment         5 4.1         Competitors         5 4.2         Competing Airlines transatlantic flying specifications         5 4.3         Competitions main Stre ngths and Weaknesses         5 4.4         Competitors future activities         5 4.5         Concorde market SWOT         6 5.0         Market Segment         7 6.0          guest Segment         8 6.1         The Marketing Mix         8 6.2          strength structure of needs         9 7.0         Lovebrand Concorde         10 8.0         Marketing policy-making program and Evaluation         11 8.1         Marketing Plan         11 8.2         Evaluation         11 9.0         Conclusion.         12 Appendix         14 The Product Life Cycle         15 Ansoff Matrix         16 fashion model Concorde quote          1.

0         Introduction If Concorde is to succeed in the aftermath of the French crash, then the harvest-feast needs to be positioned as lower-ranking as feasible on the hierarchy of needs, thus training the importance of the swear out to the customer. Concorde has 25 years passenger service of process and has faced some(prenominal) challenges; running game costs a reduction in passenger numbers and the biggest being the crushing French crash. The marketing dodge will have to moderate an increase in passenger numbers to make the service viable, in the face of spiralling running costs, when compared to otherwise aircraft, and competing airlines offe ring the change first/business tell apart service, with flat posterior seats, limousine transfers, and improved menu selections. The marketing strategy essential concentrate on the huge remainder in escape cock successions between Concordes service and other airlines. Concordes flight time to New York from London is 4 hours; the Airbus A300... If you essential to get a full essay, order it on our website: BestEssayCheap.com

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