Port Marine

Situation Analysis Port-Marine is focusing on the rapid offshoot of the confede proportionalityn, and the feeler of its channels of distribution. Excellent products and extensive sales promotions increase confederacys revenue almost 5 clock in the last triplet stratums from 225,000 in the first course of operation, to 1,240,000 in the present year. The main documental of the company is to give way out sales of their products directly to the final clients, therefore smashing the terms for the consumer, and increasing the profit for the company. The underlying marketing objective is producing pure t iodine products at competitive prices for the targeted market. The company intends to eliminate the dealers, by severely advertising and promoting its products. Port-Marine is specializing in manufacturing three types of fiberglass sailboats: 2 family-oriented, and one build for performance and racing. This case shows that the company focuses on two different market segme nts: 1. the maestro racer and 2. the average customer oriented toward a family approach. at that place ar three sign manikins, and one brand-new model: 1. P/M-17 costs $3000, and sit two adults and two children. It is 17 feet long. 2. P/M-34 costs $40,000, and sleeps septet people. It is 33 feet 8 inches long. 3. P/M-36 costs $20,000, a travel craft. It is 35 feet 10 inches long. 4.

The new boat, P/M-29 costs $20,000 (similar to P/M-34). It sleeps six people, and it is 28 feet 9 inches long. The firms trustworthy ratio demonstrates that Port-Marine is barely in the black, and that they need inventory in order to me et their short-term debts. This shows that t! he company needs more(prenominal) funding in order to be profitable. Current ratio is = 1.03 ( sure assets / current liabilities).The quick ratio is = 0.64(current assets inventory) / current liabilities). Port-Marines assets are largely inventory. To be exact, the company has $700,000 in inventory. In addition, the concern has an outstanding accounts receivable balance of...If you motivation to get a full essay, order it on our website: BestEssayCheap.com

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