Essay

Project 1: Analysis of a retailers tail end markets and the obtain experience offered. Format: Retail call ( introduction , rendering of federation and criterions , market segment , target customer and positioning for from each one pennon , comparative digest , conclusion ) ( minimum 4 pages excluding cover page , supreme 10 pages ) . Due date : convocation 4166( October 17th , assembly 4168 ( October 18th ) (5%/day penalty for lateness) Teams: 2-3 students per team Mark: 30% of closing Grade measure One! Choose unitary multi brand company (with at least 3 opposite banners) that is also a retailer. Provide a brief description of the company, its mathematical products and its different banners. here are a a few(prenominal) examples; Gap / Old navy / Banana Republic Aldo / b give it Spring / Little Burgundy /Feetfirst /Globo /Locale The alcove / Zellers / alkali Outfitter Reitmans / RW&CO/ Thyme matern ity/ Additionelle/ Smart Set For each banner: First describe the Target Market using criteria such(prenominal) as age (generation), demographics, psychographic (lifestyle), social class, etc...

buying behavior ( likes foreign movies , iphone drug user , s top(prenominal) clubs , exclusivity ) o Ex: Men , 20-30 eld of age , upper class, high income, university education, etc Explain how that retailer has positioned itself in the minds of his Target Customer. o Ex: Edgy look, Brit influences, abject advertisement, selective distribution, etc Step Two!: Comparative analysis match how the same company approaches its customers o! therwise and offers them a unique shop experience. Store visit and website analysis You leave visit each banners retail store. spell visiting the stores; work note of the elements such as sell display, windows, sales, customer service, release and music, Describe the general ambiance, Describe the product mix adjudicate how the retailer is successful at offering a customized shopping experience for all...If you want to get a effective essay, order it on our website: BestEssayCheap.com

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