get I Case Study: The Lodge Bistro drawing string To: Patricia Lodge, chief executive officer From: dower (a) This underwrite is ground on Study Session 2. The Lodge Bistro compass is rattling experiencing problems in a number of aras. These problems are: The corporation is cladding growing competition from similar backinges and the concept is seen as outdated. at that place is a threatening external environment (the economy is in recession). S chargeholders are nervous about the future and the chief operating officer is under pressure to respond to challenges. thither is an inconsistent come near by managers and conflict between established and incoming managers. on that point is an ageing customer base. Food and service quality are currently below the standards set by the company. thither is a high provide turnover, particularly with recent members of supply divergency the company as soon as they have been trained. There are particular problems in the East Cheam bistro, with high staff turnover, poor financial results and quality standards not being met. (151 words) Part (b) I have chosen to use a donkeywork away analysis from study session 2 to collapse the situation. I believe this is useful as it can delimitate the current problems experienced by the Lodge chain and trace how opportunities and coercive factors can be used to remedy these and take the business forward. The concept of a SWOT analysis identifies strengths, weaknesses, opportunities and threats poignant a business. |Strengths |This is an established well known brand.
| | |There is a leal customer base. | | |Certain managers are trying new initiatives to displume custom from a population which is | | |dealing with an frugal recession. | |Weaknesses...If you want to get a full essay, order it on our website:
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